I'm currently building the GTM Engineering team at Tractian - Manufacturing AI copilot, Forbes 50 AI company, $200M+ raised from GC and Sapphire. I was a board member / investor of the company before joining full time. Unbelievable team and a product that is second to none in the market.

Before this, I was a Partner at N47, $2B VC early stage fund, investing in GTM tech + vertical AI. I cut my teeth at Tumblr, Merrill Lynch earlier in my career. I went to Berkeley, grew up in Hong Kong, and live in the SF Bay Area.

My daily fuel is Osmanthus Oolong tea and Nitric Oxide. The canto dinner spot with the best price/performance ratio right now is Porridge and Things in Millbrae.

GTM Eng Handbook

where's the leverage point in your GTM engine right now?

Chapters

1. 01

   What GTM Engineering actually is

   Where it sits between sales, RevOps, and product — and why it's not just "sales tooling."

2. 02

   Hiring the first GTM engineer

   The profile that works: builder first, seller second, allergic to busywork.

3. 03

   The tooling stack

   What we've built in-house vs. bought, and where the line moves as the team grows.

4. 04

   Instrumenting the sales motion

   Turning rep workflows into data — pipeline signals, call intelligence, and what we actually act on.

5. 05

   Where GTM Eng ends and RevOps begins

   Drawing the line before it draws itself the hard way.

— more chapters added as they're written.

canto dinner club

a running list of the best plates at credible spots.